Matt Whitewood - designer / director.
Designer & Director
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Absolut

Drop of Love

 

Working with BBH London, I helped co-direct and lead this project with FutureDeluxe for the launch of Absolut’s 2018 limited edition Love bottle.

Taking hate signs from protests across three continents and using a process called de-inking to remove the ink and instead use it within the manufacturing process to print a message of Love onto each individual bottle.

Audio by Zelig Sound.

 

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R&D + Styleframes

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