Over the past year, Whitewood Design Co partnered with Amazon to help define and scale CGI output across the entire devices portfolio.
Our role spanned the full execution pipeline—from high-end 3D product imagery and animation through to design systems, digital assets, and print deliverables—building a cohesive visual language across the Echo, Fire TV, Kindle, Ring, and Blink brands.
The work focused on precision, scalability, and craft, combining cinematic product visuals with a streamlined production approach capable of supporting a large volume of content across platforms.
Through a close collaborative process, we helped evolve and expand Amazon’s visual ecosystem with a consistent, design-led approach to CGI, motion, and digital production.
Delivered through an ongoing production partnership with LVLY, centered around scalable workflows, systems, and high-volume creative execution.
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Whitewood Design Co
Design, Direction and AnimationProduction
LVLYDirector / Creative Director
Matt Whitewood
Art Directors
James van den Elshout, Christoph Strohfeld
Technical Director
Dobs Dyankov, Mario Tran Phuc
3D Artists
Alvaro Pastor, Joan Garcia Pons, Nemanja Ivanonic, Michael Marczewski, Ross Mason, Steward Lupercio, Sam Tato, Rudy Taega, Zach Landua
Editorial
Matt Elias
Head of Production
Carlos Espinosa Jr
Producer
Anne Verschoor, Joanna LaPorte, Matt Fernandez, Candice Hicks, Cara Samuels, Ayelen Dacri
Technical Operations
Paul Witherell, Elizabeth Jacques, Anthony Peña
Echo Family Devices
Kindle Devices
Fire TV
