Matt Whitewood
Designer & Director
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LeBron XIII

From The Ground Up

 

Bringing it back home to LeBron’s roots in Akron, Ohio we celebrate the Launch of the LeBron XIII with a filmic product campaign inspired by his hard-earned success, from local hero to NBA superstar.

Working as part of the in-house team at ManvsMachine, I was responsible for developing various style frames for the print campaign.