Working with Carl Addy this psychedelic music video tells the story of a primitive man who stumbles upon modern tribalism; fashion, music, sex and booze.
We put together around 100 shots all designed individually then animated to look and work like GIFs placed within a Tumblr page.
Design & Animation Studio: Mill+
Director: Carl Addy
Executive Producer: Luke Colson
Illustration: Carl Addy, Simon Landrein
Design: Carl Addy, Alexandra Pelham
Motion Design: Matt Whitewood, Kwok Lam, Markus Nogueira Rosen
Editor: Will Barnett