Matt Whitewood - designer / director.
Designer / Director

Air Max Day '16

A worldwide celebration of the iconic Air Max


The three most influential sneaker designers in the world come together to celebrate Air Max Day ’16. We worked closely with Nike Sportswear to conceptualise and execute a huge global campaign culminating in events across the world.

We see the unique mechanics of each Nike designer’s mind through a series of kinetic sculptures of movement and energy as their vision is brought to reality. Hiroshi: The Editor of Air. Tinker: The Architect of Air. Mark: The Visionary of Air.

Working as part of the in-house team at ManvsMachine, I was responsible for the Art Direction, Design, Lighting, Texturing, Rendering and Compositing.