Matt Whitewood - designer / director.
Designer / Director
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Beats x Sacai

DNA

 

From Beats by Dr. Dre and Sacai comes a collaboration that celebrates unique style and individuality. Sacai – an innovative label recognized for mixing high concept designs with functional utility – helps us find a balance between technology and fashion.

I directed this film for Beats approaching every element with a strong design methodology. Feeding into unique lighting setups, compositions and experimental 3D animation. Alongside working closely with the multi talented Syd featured in the film.

 
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Stills

 
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Full Credits

Mill+

Director: Matt Whitewood

EP: Christina Thompson

Head of Content: Ian Bearce

Production Supervisor: Georgina Castle

Producer: Erica Grubman

Line Producer: Peter Keenan

DoP: Flor Collins

2D Lead: Krissy Nordella

CG Lead: Matt Whitewood

Design & Animation: Anton Woll Soder, Matt Whitewood

Colorist: Josh Bohoskey

Editor: Leanne Belgiorno

 
 

Beats by Dre

Art Director: Michael Malowanczyk

Producer: Chelsea Larner

Stills

Photographer: Daniel Hall

Design: Matt Whitewood